2) understanding the blue ocean strategy, 3) how to apply the blue ocean strategy to your business, and 4) examples what is the blue ocean strategy the term blue ocean was coined by two professors wchan kim and renee mauborgne in their book titled blue ocean strategy : how to create uncontested market space and the make competition. Blue ocean strategy is the 2015 update to the classic business strategy text of the same name originally published in 2005 the text offers a practical handbook to. The goal of a blue ocean strategy is for organizations to find and develop blue oceans (uncontested, growing markets) and avoid red oceans (overdeveloped, saturated markets) a company will have more success, fewer risks, and increased profits in a blue ocean market. Description the strategy canvas is a central, analytic tool of blue ocean strategy, developed by w chan kim and renée mauborgne here we introduce the strategy canvas app that lets you focus on the big picture in strategy formulation.
Chart and diagram slides for powerpoint - beautifully designed chart and diagram s for powerpoint with visually stunning graphics and animation effects our new crystalgraphics chart and diagram slides for powerpoint is a collection of over 1000 impressively designed data-driven chart and editable diagram s guaranteed to impress any audience. An incoherent strategy when a company's value curve looks like a bowl of spaghetti—a zigzag with no rhyme or reason, where the offering can be described as low-high-low-low-high-low-high—it signals that the company doesn't have a coherent strategy. Blue ocean strategy is based on over decade-long study of more than 150 strategic moves spanning more than 30 industries over 100 years the research focused on discovering the common factors that lead to the creation of blue oceans and the key differences that separate those winners from the mere survivors and those adrift in the red oceanthe database and research have continued to expand.
Instead of viciously competing with other companies, organizations should find a way to work in a marketplace that is free of competitors. Blue ocean shift is the essential follow up to blue ocean strategy drawing on more than a decade of new work, kim and mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth, guiding you step-by-step through how to take your organization from a red ocean crowded with competition to a blue ocean. Blue ocean studio™ offers you a transformational way to learn and apply the blue ocean concepts and collaborate with your team to win collective buy-in it is a creative workspace designed to help you to create your own blue oceans following a systematic process and by using a suite of tools and frameworks through guided steps. Blue ocean strategy importance to business why blue ocean strategy must be considered advances in technology improved productivity greater manufacturing. A strategy canvas is the most fundamental tool used in the blue ocean strategy framework it is designed to give you an immediate snapshot of how your business/product/service stacks up against the competition.
The latest tweets from blue ocean strategy (@blueoceanstrtgy) #blueoceanshift and #blueoceanstrategy are worldwide business strategy bestsellers, helping you to move beyond competing and start creating your #blueocean. Blue ocean strategy is an out-of-box kind of breakthrough book that gives its readers a new way of understanding the framework organization that has an assignment to identify and implement different blue ocean strategies in various industries. In 2005, blue ocean strategy, expanded edition: how to create uncontested market space and make the competition irrelevant, a book by professors w chan kim and rénee mauborgne, launched a. About the authors insead strategy and international management professor w chan kim previously taught at the university of michigan business school an adviser to international corporations, he has written for the financial times, the wall street journal and the new york times. Blue ocean is a slang term for the uncontested market space for an unknown industry or innovation coined by professors w chan kim and renee mauborgne in their book blue ocean strategy: how to.
Healthcare's blue ocean strategy for blockchain increased commoditization drives leaders to search for uncontested markets with the desire to make the competition irrelevant. Blue ocean strategy is the simultaneous pursuit of differentiation and low cost to open up a new market space and create new demand it is about creating and capturing uncontested market space, thereby making the competition irrelevant. A blue ocean strategy is based on creating demand that is not currently in existence, rather than fighting over it with other companies you must keep in mind that there is a deeper potential of the marketplace that hasn't been explored yet. Blue ocean strategy is a new way of thinking, a new strategic mind-set, a bold new path to winning the future it's grounded in analysis and energizes everyone. Find great deals on ebay for blue ocean strategy shop with confidence.
Blue ocean strategy red ocean strategy break the value- cost trade off align the whole system of a firm's activities with its strategic choice of differentiation and low cost make the value-cost trade off align the whole system of a firm's activities with its strategic choice of differentiation or low cost. Blue ocean strategy is a business marketing strategy of creating a new market space for its services and products this strategy makes the competitors irrelevant and the main driver of the company's profits are the decreased costs. Blue ocean strategy, expanded edition: how to create uncontested market space and make the competition irrelevant (leatherbound deluxe collector's edition) by w chan kim, renee a mauborgne the global phenomenon that has sold 36 million copies, is published in a record-breaking 44 languages and is a bestseller across five continents—now. Make the competition irrelevant your shopping cart is empty visit our store.
Blue ocean strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any company can use to create and capture their own blue oceans a landmark work that upends traditional thinking about strategy, this bestselling business book charts a bold new path to winning the future. The authors of the best-selling blue ocean strategy have spent over a decade exploring that question they have seen that the trouble lies in managers' mental models—ingrained assumptions and. Blue ocean strategy acknowledges that red ocean strategy is critical to maximizing the longevity of a strategy for instance, apple launched a range of ipods at different price points to combat a range of competitor products.
This is a workshop presentation developed by kb yip and ys lieu for a learning institution it can be easily customized to suit the needs for other organizati.